China to enforce new rules for MCN companies

China to enforce new rules for MCN companies

The Chinese National Radio and Television Bureau announced on June 30 that it will implement new rules on June 30 for “multi-channel network (MCN)” companies that manage influencers.

Regulators have criticized MCN companies for fostering influencer worship and conflict between fan clubs.

According to the National Radio and Television Administration, MCN companies are required to comply with rules regarding the acquisition of business licenses and content, and are also required to explain how to operate fan clubs.

The MCN industry is growing rapidly in China due to the popularity of live streaming, and according to a 2020 survey by iiMedia Research, there are more than 28,000 MCN companies in the country.

Related Posts

Leave a Reply

Your email address will not be published.